Following several years consulting on business process automation for companies across various industries in the African market, our founders started noticing a recurring challenge.
However, these enormous opportunities for consumer goods and service brands are hindered by a major problem: the last-mile distribution challenge. How do companies know who is buying their product, when they are buying it, where they are buying it, at what price, and what they’re buying it in conjunction with; enabling them to estimate demand and tailor their sales and distribution channels, marketing efforts and promotions based on real-time market trends and consumer purchasing habits.
MarketForce was born to address this challenge. We connect Africa’s informal retail outlets and consumers directly to the suppliers of consumer goods and financial services by providing an end-to-end sales and distribution automation platform that digitizes the entire distribution value chain with the aim of solving the last mile distribution challenge.
MarketForce Technologies is a member of the Mesozi Group – a collection of companies offering tech-enabled products across various industries, and focusing on Africa.