In emerging markets, consumer brands (manufacturers, distributors and financial service providers) rely on millions of field agents and ‘corner shops’ who act as the first point of interaction between them and their customers.
Outdated forms of collecting data(pen and paper, excel) are still the main system used for sales and distribution management, leading to slow fulfilment of orders and loss of critical customer data; making reporting and decision making for businesses a pain.
MarketForce was born to address this challenge. We are building the most comprehensive field sales and distribution platform for emerging markets.
Over 80% of the workforce in Africa operates from the field
57% of Africans in Sub-Saharan Africa still do not have access to essential financial services
Annual retail ordering expenditure in Africa is more than USD $1.5 Trillion
Marketforce enables consumer brands to manage their field sales activities and grow their distribution channels in Africa.
We provide a mobile app where sales agents record all their sales activities including orders, visits, deliveries, payments and feedback as they happen, giving companies real-time market visibility into the performance of their agents and products in the market.
This enables companies to serve customers better by optimizing their sales, distribution and marketing activities and teams based on market trends and consumer purchasing habits.