About Us

Following several years consulting on business process automation for companies across various industries in the African market, our founders started noticing a recurring challenge.

80%
of the African workforce operates from the field, either as sales agents or active players in the supply chain(logistics)
57%
of Africans in Sub-Saharan Africa don't have access to essential financial services.
$240 b
in annual African FMCG household expenditure
$1.5 t
in annual African retail ordering expenditure

However, these enormous opportunities for consumer goods and service brands are hindered by a major problem: the last-mile distribution challenge. How do companies know who is buying their product, when they are buying it, where they are buying it, at what price, and what they’re buying it in conjunction with; enabling them to estimate demand and tailor their sales and distribution channels, marketing efforts and promotions based on real-time market trends and consumer purchasing habits.

MarketForce was born to address this challenge. We connect Africa’s informal retail outlets and consumers directly to the suppliers of consumer goods and financial services by providing an end-to-end sales and distribution automation platform that digitizes the entire distribution value chain with the aim of solving the last mile distribution challenge.

MarketForce Technologies is a member of the Mesozi Group – a collection of companies offering tech-enabled products across various industries, and focusing on Africa.

Our Management

Our team is made up of highly-motivated strategic thinkers, creative minds and technical wizards, who focus on creating exceptional customer experiences through innovative and impactful tech-based solutions.

Tesh Mbaabulinkedin
Co-Founder & CEO
Mesongo Sibutilinkedin
Co-Founder & CTO
David Kianialinkedin
Chief Information Officer
Lucrezia Piranilinkedin
Head of Business Development
Judy Muthonilinkedin
Customer Success Manager
Bob Atuheirwelinkedin
Country Manager, Uganda
Isaac Kang’alyalinkedin
Product Manager, Consumer Goods
Eric Kiaralinkedin
Product Manager, Consumer Services
Edna Mwendelinkedin
Data Analyst & Key Account Manager
Brenda Gakiilinkedin
HR, Admin & Finance

Our Investors / Advisors

Jason Musyokalinkedin
ViKtoria Ventures
Thuku Thukulinkedin
Growing Africa Capital
Emilian Popalinkedin
Ilara Health, Ex-Groupon, Jumia, Rocket Internet Group
Benjamin Brunolinkedin
Pawame, Ex-PwC
Carolyn Njorogelinkedin
CK & Associates Advocates
Brian Kithinjilinkedin
Kenya Reinsurance Corporation

In The Media