Revolutionizing Distribution in Africa

Solving the last mile distribution challenge through field sales automation.

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Top Companies Trust MarketForce™

Harness the potential of the African market

Why you need sales and distribution automation

The African retail market is highly informal, fragmented and expensive to serve, with more than 90% of retail transactions occurring through informal channels. Furthermore, outdated forms (pen and paper, Excel) of collecting data are still the main system used for sales and distribution management. Together, these issues dramatically affect every actor of the distribution value chain.

manufacturers

Manufacturers, financial service providers, and distributors suffer from lack of market visibility, low product availability, lost revenue, and falling market share.

sales agents

Sales agents have a hard time achieving targets because of slow and inefficient transactions, and insufficient and error-prone data collection.

timely

Finally, consumers lack timely access to essential goods and services.

With MarketForce, your company can solve the last-mile distribution challenge and make the best out of Africa’s market potential, increasing revenue and gaining market share.

Optimize field sales through real-time market data

An end to end solution for your entire sales and distribution lifecycle

manufacturers

Save Time & Money
By removing the paperwork burden, you will experience lower administration costs and faster data entry. By automatizing every activity, you’ll also reduce the manpower required to generate reports and statistics.

manufacturers

Boost Productivity
By digitizing data collection and by automating the lead-to-customer conversion process, MarketForce shortens the sales cycle and enables sales agents to manage relationships, take orders and deliver products in a faster and easier way. In short, agents can sell more in less time.

manufacturers

Generate Real-Time Market Visibility
MarketForce gives "last mile visibility" of the sales channels in real-time, allowing for data-driven decision-making. Managers and executives can keep track of sales agents’ performance as well as to gain real-time data on market trends and consumer purchasing behavior, thus being able to forecast sales and be the first ones to spot new opportunities.

manufacturers

Increase Customer Satisfaction & Loyalty
By providing more efficient orders or by helping to avoid frequent product stock-outs, companies who use MarketForce will have more satisfied retailers. At the same time, by ensuring access to essential goods and services, they will gain more satisfied consumers.

A 360 degree approach to sales and distribution automation

Our solution is mobile first, with exceptional out-of-the-box functionality

MarketForce For Sales Agents:
Mobile Based Android App

Customer Relationship Management.

Manage your leads and opportunities through real-time lead entry, follow-ups, and closing. Have a complete view of your customers, including credit limit & terms, sales turnover, and aging.

Order and delivery management.

Take real-time orders from your retailers and outlets and take care of the delivery, everything in a few taps of a button.

Customer feedback collection.

Collect data on customer needs and preferences through customizable surveys.

Information sharing & data access.

Stay up-to-date with critical data wherever you go on your mobile devices.

Real-time Commission and Target Management

Keep track of your current performance vs set targets, as well as of the commissions accumulated, at any time and wherever you are.

Offline Mode.

Use MarketForce both online and offline, as with our solution you are able to keep working even with no Internet connection.

MarketForce For Managers & Executives
Cloud-based Web Dashboard

Product & Stock Management.

Access to full product portfolio, with cost calculators, targets and commissions

Territory & Route Management.

Easily define, plan, administer, analyze, and change sales territories and routes to match your sales organization needs, no matter how complex it is or how frequently it evolves.

Customer & Sales Agent Geolocation.

Know the location of your customers and sales agents at any given time thanks to our GPS feature.

Incentive Management Module.

Easily manage complex commissions or incentive plans based on goals and targets assigned to a team or a sales agent.

Merchandising & Activations Module.

Keep track of your promotions, your competitors, and promotional activities in the field.

Salesforce performance reports.

Get a real-time view into your team’s forecasts and analyze your sales better, including your employee performance.

Sales forecasting and analytics.

Get a real-time picture of your business at a glance and use sales reporting tools to analyze sales pipelines, perform win-loss analyses, create historical trend analyses, and more.

Data Quality and Security.

Maintain data quality and security. With MarketForce, you can be certain your customer database has valid data and is free of duplicates. Furthermore, all the documents and information stored are protected from unauthorized access and backups provide vital records and disaster recovery protections.

Possible integrations with other solutions

Integrate MarketForce with your ERP system, accounting software, and more, so to guarantee a seamless flow of data and information throughout the whole organization.

Customer Relationship Management.

Manage your leads and opportunities through real-time lead entry, follow-ups, and closing. Have a complete view of your customers, including credit limit & terms, sales turnover, and aging.

Order and delivery management.

Take real-time orders from your retailers and outlets and take care of the delivery, everything in a few taps of a button.

Customer feedback collection.

Collect data on customer needs and preferences through customizable surveys.

Information sharing & data access.

Stay up-to-date with critical data wherever you go on your mobile devices.

Real-time Commission and Target Management

Keep track of your current performance vs set targets, as well as of the commissions accumulated, at any time and wherever you are.

Offline Mode.

Use MarketForce both online and offline, as with our solution you are able to keep working even with no Internet connection.

Product & Stock Management.

Access to full product portfolio, with cost calculators, targets and commissions

Territory & Route Management.

Easily define, plan, administer, analyze, and change sales territories and routes to match your sales organization needs, no matter how complex it is or how frequently it evolves.

Customer & Sales Agent Geolocation.

Know the location of your customers and sales agents at any given time thanks to our GPS feature.

Incentive Management Module.

Easily manage complex commissions or incentive plans based on goals and targets assigned to a team or a sales agent.

Merchandising & Activations Module.

Keep track of your promotions, your competitors, and promotional activities in the field.

Salesforce performance reports.

Get a real-time view into your team’s forecasts and analyze your sales better, including your employee performance.

Sales forecasting and analytics.

Get a real-time picture of your business at a glance and use sales reporting tools to analyze sales pipelines, perform win-loss analyses, create historical trend analyses, and more.

Data Quality and Security.

Maintain data quality and security. With MarketForce, you can be certain your customer database has valid data and is free of duplicates. Furthermore, all the documents and information stored are protected from unauthorized access and backups provide vital records and disaster recovery protections.

Possible integrations with other solutions

Integrate MarketForce with your ERP system, accounting software, and more, so to guarantee a seamless flow of data and information throughout the whole organization.

Why Us?

Tailored for the African market and highly customizable solution, according to your specific needs

360-degree approach to sales and distribution management

User-friendly and intuitive interface

Exceptional customer support

Case Studies

Is MarketForce the solution for you?
MarketForce is ideal for manufacturers, service providers, distributors, and BTL marketing agencies who work in field-sales intensive industries.

FMCG

Financial Services

"With MarketForce, we can keep driving innovation, agility, and digitalization – and have a little fun along the way. We’re evolving together and creating amazing efficiencies across our sales and distribution lifecycle, cutting down on the time and costs it takes to get our products to our customers.”

Emilian Popa
CEO and Co-Founder, Ilara Health

“Since deploying MarketForce, we’ve been within 5% of our sales forecasts, giving us company wide visibility that’s fine-tuned with pinpoint accuracy. MarketForce’s instant and constant insights into our sales pipelines has made us extremely data-driven and efficient across the Kenyan environment, as well as in Uganda and Tanzania, where we operate.”

Oscar Kamande
Managing Director, Platinum Credit

“The MarketForce team has bent over backwards to develop a customized solution to help us meet our changing business strategy and unlock new revenue streams for the business.”

George Gacheche
Senior Manager, Safaricom PLEnterprise Business Solutions

Friendly plans that grow with you

MarketForce starts paying for itself from day one with time and cost savings on data collection, admin and reporting.

Lite

$20

Per User / Per Month
(1-9 Users)
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Standard

$15

Per User / Per Month
(10-24 Users)
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Premium

$10

Per User / Per Month
(25-99 Users)
Buy Now
Enterprise
Please get in touch for a quote
Involves white labelling, customizations and intergrations (100+ Users)
Get A Quote
What's even better? A FREE 1 month trial and standard discount of “2 MONTHS OFF” applies with annual license subscriptions across all plans.

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